TikTok is the fashionable social network, you may think that TikTok is not for you, or it is not useful for your business, that it is only for dancing, or a social network only for teenagers, but this is not the case, during the pandemic there was a change, and a large number of people between 21 and 40 years old began to enter , in fact, this age group already represents more than 40% of TikTok users , so many companies and brands realized this and They knew how to take advantage of the moment, gaining thousands and thousands of followers. Tiktok already has more than 800 million users around the world, and continues to grow cheap comments for tiktok, so it is a great option to at least try it and start making a place for it in your selection of social networks.
TikTok is still in that first phase that all new social networks have, and at first they have a great reach to gain users , it reaches many more people, that is why it is time to enter this social network, it is time to get on the boat because we don’t know when the TikTok algorithm is going to change and begin to lower that reach, exactly the same as what happened with other social networks like Instagram or Facebook.
So I would say that at least start with it and try it, for a few months, then you decide if it is for you, for your brand or business, or it is not, but do not make that decision before you have tried it and have tried it, because it can surprise you a lot.
So that you can start in the right way, or if you have already started that you can improve your account, I am going to give you 5 keys to gain followers so that you can become an expert on TikTok .
1. CREATE A PROFESSIONAL ACCOUNT
One of the first keys is to change your account to company or creator , depending on your needs you can use one or the other. Both are the same but with their small differences.
In both you can see the statistics, and add your social networks such as Instagram or YouTube .
The big difference between the two is that in the professional company account you can put the link to your website , but on the contrary you will have very limited use of trending music, which is important for growth and reach.
On the other hand, in the professional creator account, you have no restrictions regarding music, which is an advantage , because many users search for videos for certain songs, the bad thing is that you cannot put any links until you reach 1000 followers.
Which is better? It depends on what makes the most sense for your business at this moment, on whether it is essential to have a link or not. In the tests we have done we have not noticed a big difference, but it is true that it improves the growth if you can use all the trending music without restrictions.
2. FIND YOUR NICHE
This key is very important if you want to create a loyal community that interacts with your content, and not fill the account with empty followers. Because if you then want to offer a product or service, if you don’t have a community related to your market niche that follows you because they like what you offer, it will be very difficult for you to make any sales.
That is why you have to find a niche related to your sector , focus on a specific target audience , what’s more, focus on a micro niche or sub niche , because the niches are very broad and are already taken advantage of by large accounts or large brands.
This way you will have less competition and it will be easier for you to reach the users you really want to impact . And don’t worry about the type of niche it is, there are enough people for all sectors, no matter how few it may seem, you have thousands and thousands of users waiting for you.
I’ll give you an example, imagine that your niche is cycling, well the micro niche or sub niche would be bicycles, even go to a sub niche of this sub niche, excuse the redundancy, such as mountain bikes, and focus everything your content on mountain bikes, features, information, best mountain bikes, etc.
If we go to the internet, imagine that your niche is social networks, the sub niche would be, for example, TikTok, and the sub niche of the sub niche would be teaching how to make TikTok videos using all the effects that the platform offers, or a video of how monetize or make money on TikTok.
These are just examples to serve as a guide, now it is you who must choose the niche of your sector, and break it down into sub niches, the more sub niches you manage to break down, the less competition you will have.
3. CONTENT STRATEGY
Given the two previous points, content is another of the important keys in Tiktok, we should not upload crazy and meaningless content , nor change from one content to another that does not make sense between them, but we must do it through a planning , and focused on that sub niche that we have chosen at the beginning.
If we start uploading healthy lifestyle content, for example, we cannot suddenly upload content about car racing or fast food, pizzas, hamburgers, etc., because we will drive our audience crazy and they will possibly stop following our account, at the same time. not finding similarity to the content for which they began to follow us.
We have to be loyal to our audience and share content that interests them, setting the style of our brand.
To create a good content strategy you don’t have to go crazy, but we do have to be organized , at TEKDI we have a complete TikTok course in which we go deeper in this sense, and we leave you a great template so you can find content ideas and You can organize it so that it is easier for you to do it.
We can use our competitors, the Google search engine and even YouTube to find content about our sector that interests our audience. We can even use the doubts and suggestions of our followers to create content.
I love saying this phrase, I have already put it in different articles, I’m sorry, I can’t help it, but that’s how it is, it’s reality, if you say it singing it sounds better; “but I’m still the reeeey…”, yes, it sounds typical, but the content is still king today .
4. CONSTANCE
The quality of the content is important, I would even tell you to upload content of the highest quality and maximum value for your audience, but on this social network, at least now, as it works at the moment, I would tell you that if you had to choose between quality or quantity, I would tell you to choose the second, and you will improve the quality.
This happens because what TikTok values most, or one of the aspects with which it positions you the most, is consistency . You have to be constant in the content to be able to grow quickly and even meteorically, publishing every day, and when I say everyone, it means everyone, even 3 to 5 videos a day.
The advantage is that they are short videos, and by following a good content strategy it is possible to even upload more than that amount.
Of course, as I said, the more quantity the better but with the highest quality you can , quality is also important, only if you have to decide, it is better to upload all the videos you can and little by little you improve the quality.
5. RETENTION
Let’s go with key number 5, this is also important, wow, like the other four. From the outset you have already verified that you cannot skip any of them, and on this occasion, retaining your audience for as long as possible is essential .
The longer you keep the person viewing it in your video, TikTok understands that the content you are offering is of interest to users, and this will make it show it even more , showing it to more people.
A trick to achieve this is not to give the key until the end, maintain the intrigue, maintain the uncertainty until the last moment of the video , because if you reveal the interesting point at the beginning, the person who is watching you already has what they want and is leaving, that’s why you have to always try to take them to the end.