How many times have you wondered why a talented artist hasn’t achieved a great musical career? There are many reasons, but a very powerful one is the music marketing strategy they have followed.
Nowadays, the music market has become very competitive. Releasing song after song hoping to be discovered by a record label or have a lucky break is no longer an option. Therefore, a proper music marketing strategy is necessary to reach the top cheap plays for sound cloud.
Analyze the current panorama
Before starting a marketing strategy, it is very important to identify what threats or opportunities there are in the environment, as well as those strengths and weaknesses that you have as an artist.
In this way you will be able to better understand the validity of your musical proposal compared to other competing artists. You will also know how to take better advantage of opportunities to promote yourself and increase your recognition as an artist.
Above all, identify what musical genre you show yourself with in order to know which audience you are focusing on.
The fan at the center of the strategy
When you are creating your strategic plan as an artist, always keep your fan in mind. Because? Because today everyone has a large music catalog in just one click, for free or paying on a digital distribution platform. Thanks to that, too, today you have more competition because any talented person can make a living from their music from any corner of the world.
For this reason, it is important to be able to conquer the demanding music consumer and make efforts to offer a product that reaches their emotions.
What marketing strategies are you going to use?
Every musician must find those marketing strategies that help them succeed and get closer to their audience. At this point ask yourself How and How Much you want to invest in your music.
What promotion strategies exist?
Organic social networks: Musicians use your social networks for all kinds of things. Tweets about the music creation process, Instagram posts as well as Stories, Live at an online event, among many others.
For this reason you must become strong on your social networks. Design a content strategy to promote your music through your networks, find where your audience is. On Instagram, Tik Tok, Twitch? Post frequently so they don’t forget about you. Add value, surprise your audience and generate feedback with them.
Paid digital promotion: It’s not just about publishing content regularly, but you can also promote certain campaigns based on your objectives. This way you will gain visibility and achieve more impacts.
At La Cupula Music we grow your community with our Digital Promotion service. You will be able to gain more visibility and impact on your music through advertising on social networks. What are its advantages?
?Get information from your target audience.
?Get more listeners.
?Improve your personal brand.
?Create a community thanks to your music.
?Improve your #YoutubeMusic or #spotifyforartists analytics .
?Achieve your objectives, whether it is the sale of online events, views of the video clip or increasing reproductions in digital stores, for example.
- Create contests with your releases: Creating merchandising contests or virtual meetings to promote your release is a very good tool to give visibility to your profile and, above all, your music.
- Make Twitter, Instagram or Twitch Lives for your fans: In these times where digital platforms have grown exponentially for the creation of content, being able to get closer to your fans virtually is a magnificent strategy. Carrying out “lives” through these platforms will allow you to interact with your audience, get to know them better and know what they like about you as an artist.
- You have to keep in mind that each content has its duration and virilization time and that is very important when creating your strategy. For example, the Instagram Feed according to the algorithm lasts about 2 days maximum for the photo to appear to your followers, IG Live can be saved as long as you want (it is permanent), IG Stories do not last more than 24 hours if possible. that you don’t put them in highlights and the Reels, depending on the # you use, they can have infinite virilization (something similar happens with Tik Tok).
- Above all, remember that your Instagram profile must be public and must have Business mode activated to be able to see your analytics and thus check what are the best times to publish or what your audience is.
Without forgetting one of the new tools that Spotify launched at the end of 2020, the Canvas . A very powerful new visual functionality for platform users, as it helps promote some performance metrics
Develop interactive strategies beyond the
launch
New research through the Journal of Interactive Marketing shows that when content engages multiple senses, a customer’s purchase intention increases and there is an improved effect on brand consideration. What does this mean?
Well, in a musical marketing strategy you have to show an entire interactive story with which fans can connect and gradually introduce themselves to the pretext of the single. And many artists are already showing this in recent years, giving a new shape to their brand with better digital storytelling.
Interactive content has the potential to elevate your entire music marketing plan and improve the results of your music marketing campaigns in unique ways.
Make your music more playlist-friendly
The music industry is now more focused than ever on playlists and
If you want your music to have more options to fit into any of these, you should take into account some of these trends:
- Don’t make long introductions and get to the point. Music audiences are increasingly impatient and can skip your song easily.
- Consider putting a good hook at the beginning of the song.
- Try to keep your music under 4 minutes.
- To get into a playlist it is better to control foul language.
Finally, when you register your music for distribution on different digital platforms such as Spotify, iTunes, Tidal, Apple Music and more, it is very important to choose the right distributor.