The quality of your YouTube channel will always depend on the content you offer, but there are ways to optimize the views you receive to try to generate a greater impact. In this article we collect some tips, based on the observation and experiences of the most popular YouTubers both in Spain and in the rest of the country.
Surely you have seen many of these tips applied, but it never hurts to have them in writing to take them into account in your future productions and, of course, incorporate them into your video marketing strategy!
The beginning is to hook you, not to introduce yourself : “openers” or introductory banners can be very good in some specific videos in which you are especially interested in making a mark, but you must keep in mind that you will be using the first seconds of your video into something that is not going to hook the user to watch the rest of the video, and that is what you have to achieve at the beginning of your videos. Hook them into watching the rest of the video, you’ll have time to show your brand later.
Do you want a like? Ask for it : “a like costs nothing” is one of the popular phrases of the most famous Spanish YouTubers. And it’s true: a like doesn’t cost anything, but if you don’t remind people that this button exists, they’ll probably forget it and, even if they like your video, they won’t press it. That is why it is good to remind users that if they liked the video they can give it a like. YouTubers usually use it to know if their audience liked that specific type of content, so you can also justify asking your audience for likes in that way. If they want you to continue producing content they must tell you somehow! And what better way than a like?
Suggest other content at the end of your video : it is very common to see how, at the end of a video, a banner is shown with other chapters of that same video series or other content on the channel. To do this, you only have to use the tags with YouTube links. This way you can ensure that, when your video ends, the user continues watching other of your videos and continues consuming your content.
Do you want people to subscribe? Ask them : it is possible that the user on YouTube is a little forgetful. We think that this website is a video platform, but it is also a social network in which you can “subscribe” to a channel or like a video. That is why it is good that you remind the user of these things. A good time to do this is during the final banner of the video, so as not to interrupt the content that the user wants to see.
Create attractive covers : Covers are very important to make users feel attracted to your videos. Keep in mind that the only thing they will see about your video when it appears in the related section or in a search will be the cover and the title of the video. Therefore, it is very important that you work hard on these covers for this purpose.