Detroit area Pizza restaurants are popping up on virtually every street and are all contending for the same customers. How do you then make certain that the customers are walking into your dining establishment and not the competitors? We have all seen empty pizzerias while another one on the same street is gleaming with long queues, with the workers appearing overpowered Japanese Restaurants in New York. To make sure your restaurant continues to attract all new customers while preserving the existing ones, do the following:
marketing ideas for pizza restaurants
Tasty pizza
Create your pizzas the best in town. Have a specialty pizza that everyone else is talking about it. No client will return if their pizza did not meet their desires. If the clients like the pizza, they will tell it to their pals, loved ones, and associates about your restaurant. The majority of your target customers are millennial who will readily move from one restaurant to a different until they find what they regard as a fantastic pizza.
Ambience
Bearing in mind that a large number of your patrons are young people, make sure that your internal décor is suitable for them. Use a mix bright of colors, use comfortable but fashionable seating, if possible have nifty external seating. Hang big professional pictures of your pizzas on the wall. Guarantee to have Wi-Fi in the area for patrons. Don’t forget they are not there simply to eat; they are catching up, taking photos with their companions and publishing them on social media which is also an added no charge ad for you. Make it a nice pleasant venue that a customer may want to spend many hours there.
Client Care
Make certain that your staff serves customers with the utmost respect; do not talk back to rude clients. They should be polite and friendly, offering services with a smile. The restaurant should be child friendly, offer arts or activities to keep the kids occupied. Have high chairs for little ones. Have an effective channel of handling problems from patrons. Communicate if there are delays in servicing the orders.
Social Media
Social media is king when it pertains to the pizza business. Use Facebook, Twitter, Instagram, snap chat to publicize your restaurant. Post professionally taken pics of your top pizzas. Make customers require a pizza just by staring at the pictures, encourage conversations about your restaurant. Run social media surveys like which are your favorite pizza toppings. In the social media incorporate particulars of your area and the contacts, and how to order online and if you have delivery options, identify how the customers can place orders for pizzas from home or work.
Promotions
Run promos, such as buy 1 get on free. Make it understood to the customer that on a particular day of the week you have special offers. You can also establish adaptable costs so that between 11 am and 3 pm there are special prices on given pizzas and you will have clients converging to your restaurant over lunch. Use social media to run special promotions as well. Get your friends to share your posts, and the one with the most followers wins a voucher for a pizza or two.
Advertise
Publicize on the newspapers, food magazines, radio, and television. Pass out fliers on the streets to draw individuals to the restaurant. Have billboards, signs, branded apparel for workers. Publicize continuously, even when you feel the profits are great. Pay social media and bloggers to review your restaurant positively.
Website
Have a professionally created website, and like the atmosphere, at the restaurant, the site should also be visually enticing. Use breathtaking pictures; let the customers have a visual image of what they are ordering. Feature the contacts, opening hours, locations, and links to social media. The website should also have a way to order a pizza.
Availability
Ensure that your restaurant is open for extended hours; patrons like to eat out late. Open branches near your target market, so they don’t have to travel across the city to secure pizza. Offer assorted sizes of pizza to cater for everybody including the lone eater, who may not always finish a whole pizza. Sell pizza by the slice if possible to draw in everybody.
Participate in events
Participate in trade events. For instance, restaurant week, join various restaurants in providing deals that run the whole week. Maybe buy 1 get one on chosen offers or a discount rate on a second pizza. Participate in food fests.
Food Combos
Present food combos to cater for the varied patrons visiting your restaurant. Make it more affordable to buy pizza and soda for instance. Present combinations for groups, maybe pizza offering for groups of 6, 10 or more. Have diverse sizes, the ultra pizza for a family. If you sell other types of food like chicken, chips, you can include them in creating the most ideal combo.