How are your company’s social networks? If you are reading this article you probably think they could be better. Nowadays it is not enough to be present on social networks, but to become leaders in the sector. It may sound fanciful buy facebook comments, but defining your social media strategies can make your company stand out in an infinite ocean of likes and retweets.
How can you connect with your audience and maintain effective communication from your social profiles? Pay attention to these five tips:
SET YOUR GOALS
It is essential that before starting you define the objectives of your company very well. Do you want to gain followers? Increase interactions per publication? Reach an audience closer to your buyer persona? These are key questions to ask yourself before starting any draft strategies.
Take it relatively easy and keep in mind that your goals must be achievable, measurable and limited. A scattered objective can make your strategy unclear to your clients.
Try and failure
The algorithms of each social network are different and what worked today may not work tomorrow.
Don’t be afraid to try a new format adapted to your objectives, one of the advantages of social networks is the ease with which we can adopt new communication models with customers. If something worked for you in the past, maybe it’s time to readapt it.
Analyze Your Audience
There’s no point in posting great art if your target audience isn’t there to see it. Keep in mind the immediacy of social media and plan your posts at times when your customers are most active.
When you know this activity schedule you will be able to dedicate yourself fully to interacting with your followers. Interactions are a great way to generate presence on social networks. You will notice that the strategy advances more focused on your objectives if you keep the interactions active and personalized.
In the settings panel of each profile you can view updated metrics of all your interactions, use this information to improve your publication schedule and type of content.
Remember that your audience is constantly bombarded by generic images and prefabricated speeches, build customer loyalty by offering a relevant and personal conversation.
Stay up to date
Use the explore section of each social network to monitor what topics are trending among your sector. Include in your strategy a travel space relevant to your brand that you can share with your audience. Tell them about the news about your business while showing that you are up to date on all the news regarding your services.
You can use automated monitoring tools that will compile the content you preselect, your task will be to decide what you want to tell today.
We all dream of having a long-term planned agenda and seeing our flow of interaction on social networks flow. Although planning is advisable, perhaps you should organize on a quarterly or even monthly basis. Take for example that companies with months of planning had to adapt in one week to a strategy around the pandemic that affects us today.
It is important that you know your limits and respect them, if you have business profiles from LinkedIn to Pinterest, but your main posts stay on Twitter or Instagram, it is best to focus fully on those two networks and start creating a community from there, remember that it is better to be very good at one thing than acceptable at all.
In the future your own growth will lead you to create accounts on other networks, so focus your efforts on what you can do well and get better results.
Improving your strategies on social networks is a process whose results will not be immediate, but whose progress will mark the path that best suits your company’s objectives.