The two most important places to put keywords or phrases are in the title tags ( title text ),Guest Posting located at the top of Web pages, and in the text that is visible (i.e., between the body text content tags) on the pages cheap Charlotte website design. Text located between the tags that is bolded, in larger fonts, or found in headings, links, or toward the top of a page is weighted more heavily than it was in the past. A more detailed explanation follows;
Title tags () are HTML tags located at the top of a Web page, which contain information regarding the content of that specific page. Text placed between title tags appears in the source code of a Web page, at the top of a Web browser page, and in bookmark descriptions.
The title tag is currently the most heavily weighted text in terms of search engine ranking. When ranking search results, all search engines look at the text in title tags to determine the relevancy of a page’s content to a given search. It is therefore critical to have well-chosen keywords and phrases that describe your firm and practice within your title tags.
Text in title tags also appears to Internet users in their search engine results, as highlighted, hyperlinks to Web pages. Well-chosen keywords and phrases in title tags provide clues for a user who is deciding whether or not to visit a web site that has appeared on a search engine’s results page. Thus, the text in title tags not only helps a search engine rank a Web site in its index, but also serves as a “call to action” to a Web site’s target audience.
It is important that title tag keywords and phrases also be placed between the tags of a page. If specific words are found only in the title tag, some search engines will see this as “keyword-stuffing” (essentially spamming), will give little weight to the words in the title tags, and may not even index your page. In no case should you simply try to stuff keywords into your content for the benefit of search engine spiders.
If your Web site or pages are merely strings of keywords or random sentences made up of keywords, your site faces the risk of being removed from search engine indexes. There is no reason a law firm should need to do this; simply providing accurate, real content is more than enough to obtain a strong relevancy ranking relative to the needs of your potential clients.
Writing more effective Title Tags
Here are some general rules to follow when considering which and how many, keywords or phrases to place in your title tags:
Try to place a maximum of 15 words between the tags. The number of characters that are shown in search engine results varies by search engine, which means you should have your most important words and phrases at the beginning of the title tag.
The total number of characters in a title tag should be limited to around 100, with most title tags being shorter, at approximately 60-80 characters. If possible, have your most important keywords as the first 3 or 4 words in your title tag. Try to place related keywords close together, because search engines also measure word proximity when considering a Web page’s relevancy to the search terms entered.
Remove any extraneous, filler words (e.g., a, the, that) – only your most important keywords and/or phrases should be placed in your title tags. Unless your domain or company name contains relevant keywords in it, or is very well-known, or you are trying to build the branding of your firm’s name on the Internet, it is best not to place your company or domain name in the title tags.
If you do want to place your company or domain name in a title tag, place it at the end, unless your branding is very strong, and you feel confident most people will look for your company by name. Depending on how you think your target audience will compose their search queries, you may want to include singular and plural versions of keywords in your title tags.
Remember that the keywords and phrases in your title tags will be displayed in the browser title bar; you should craft a set of keywords that, when put together, create coherent rather than random phrases or word combinations. Your title should be interesting enough to get users to want to visit your Web site after seeing it listed. It does you no good to be ranked high in search result listings if people do not click on the link to visit your site.
The title tag on your Web site’s home page should reflect all of the content on your entire site. The title tags on internal pages should reflect the content on those pages or sections. Again, to realize fully the gains of optimizing your title tags, you should have the words in your title tags also appear in the body of the text for their respective pages.
Keywords in Body Text
The “body text” of a Web page is the text that is placed between the tags, and is the content users see when reading the Web page. The area of text between the body tags is the only other place, aside from title tags, that search engines consistently spider. Search engines may or may not spider text in other tags (e.g., tags).
Thus, it is important always to include keywords and keyword phrases in the body text, or core content, of your Web pages. You should note the following when building keywords into the text between tags:
When ranking Web pages, search engines give more weight to words located at the top of a page (with HTML this is content that appears “above the fold,” i.e., on the initial screen view a user sees of a Web page). To get more unique content to the top of a Web page, you should consider using XHTML to place the navigational text lower in the XHTML source code. If you use HTML, try moving the navigational elements of the Web page from the top or left-hand side of the page to the bottom or right-hand side of the page. Navigation links that appear on the bottom and right side of a page will be at the bottom of the HTML code, and will not take up valuable space at the top of the page.
Words that are in heading tags or in larger fonts are also given extra weight by search engines. Most search engines will compare the size of the text for a particular word to the size of the majority of text on a page. Thus, words that have font size=3 when the all of the other text is font size=1 are likely to be weighted more heavily, while words having font size=3 when the rest of the text is also font size=3 are not going to be given additional weight. Words that are included in links (i.e., within tags) are also more heavily weighted by search engines. Thus, it is better to include descriptive terms in the internal links appearing on your web site. To increase the density of keywords on a Web page, you can include a statement on the bottom of every page that describes your Web site or gives the user information on how to contact you. To ensure keyword prominence, try to include keywords in a heading or headline that summarizes the page’s content, at the top of a page. The first lines of the first paragraph, or the first few descriptive sentences (if you aren’t writing in paragraphs) below the heading of a Web page should also have keywords located within them, which summarize the main contents of the page. Using Keywords in Image Alt Tags Image Alt tags are used to describe graphic images on a Web page. These tags contain text, which appears when images are not loaded on the page and thus do not appear on screen. With some Web browsers, this text will also appear when the cursor is placed over an image. Search engine crawlers rely on Alt tags to ascertain what graphics you have on your page. Placing keywords in Alt tags, when they appropriately describe a specific graphic, can add to your search engine visibility and ranking. Note: Alt tag text is also used by Web readers and other software programs for disabled users. Web readers help users with disabilities, such as those who are blind, easily read pages on the Internet by translating the contents of a Web page into Braille or speech. Because someone who is not loading graphics or who is seeing impaired cannot see the graphics on your page, the text within an Alt tag acts as a descriptor. For this reason, it is always a good idea to use Alt text for images on your Web pages. Meta Tags Meta tags () are HTML tags located between the tags at the top of a Web page, which contain information regarding the content of that page. One of the biggest misconceptions about Web site optimization is that Meta tags and the text you place in them hold the key to effective SEO. In fact, most search engines place little weight on words placed in Meta tags when creating their relevancy rankings. This does not mean that you should ignore thinking about the text you place in Meta tags, but you should be aware that they play only a small part in search engine optimization. There are two types of Meta tags worth adding to your Web pages. The Meta description tag and the Meta keywords tag. Meta Description Tag The text in a Meta description tag should be a description of the content on a page, not a keyword list. As with the text in your title tags, you should avoid filler words in Meta tags. Also, it is best to limit your description to 50 words, making sure to include your four or five most important keywords at the beginning. Here are some other things to consider when writing your Meta tag descriptions: The text in your Meta tags should not be exactly the same as the text in your title tags. Search engine crawlers can detect this, and may consider you a spammer if those tags contain identical keywords.
Place your most important keywords at the beginning of your Meta tag description.
When appropriate, use singular and plural versions of your keywords in Meta tags.
Keep the repetition of words to a minimum. Do not put the same words next to each other.
Make sure your Meta tag descriptions contain long phrases or sentences.
Always add a call to action at the end of your description. If/when a specific Meta tag description like that is listed in search engine results, it improves the chance that a user will click on to your site.
Think carefully about using common misspellings of your keywords in your Meta tags. If the misspelled word doesn’t appear within the text of a page, this is generally considered a waste of time.